Adam Turney, a British designer wrote to us to explain his motives behind his Team GB Torch design:

“I took the decision to design a tribute to the olympic games and tried to convey a design that strongly evoked Britishness in it’s most elegantly form.

My starting point was my inspiration; every detail is informed by the British art/graphic movement Vorticism, one that celebrated the machine age and was founded by artists such as David Bomberg and Edward Wadsworth. The colours was informed by the ‘Team GB’ logo and the Union flag; the abstract target image holds hidden characters involved in an Olympic sport, which include: a cyclist, tennis player, two boxers and a person shooting, I wanted them to be visible to the end user but not so in their face.

Finally the background captures the skyline of London and how I imagine it would look from Olympic stadium in East London portraying the old and the new famous architecture, whilst I choose for the torch to be the centre piece and one that viewer’s eye will glance upon first, using a strong tone of red.”

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