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onvert Trademark Policy

This document was last revised 4th April 2012.

This trademark policy is itself published under the CC-BY-SA license, you are welcome to base your own project trademark policies off it, just let others use your changes provided you give credit to the Ubuntu project as the original source.

The objective of the onvert trademark policy is to encourage widespread use of the onvert trademarks by the onvert community while controlling that use in order to avoid confusion on the part of onvert users and the general public, to maintain the value of the image and reputation of the trademarks and to protect them from inappropriate or unauthorised use.

The sections below describe what is allowed, what isn't allowed, and cases in which you should ask permission.

If you have any doubt, please contact us and a member of our trademark's team will be in touch with you shortly.

If you are aware a breach or misuse of the onvert trademarks in any way, we would appreciate you bringing this to our attention. Please contact us so that we can investigate this further.

The trademarks

Harmony Internet Limited owns a number of trademarks including ONVERT and NONVERT. The trademarks are registered in word form. Any mark ending with the letters ONVERT or NONVERT is sufficiently similar to one or more of the trademarks that permission will be needed in order to use it. This policy encompasses all marks, in word and logo form, collectively referred to as "Trademarks".

ONVERT is a registered UK trademark number 2602795. NONVERT is registered UK trademark number 2587272, registered Australian trademark number 1452140 and registered Irish trademark number 1091297. Additionally there are US trademarks pending for ONVERT (International Application 1105064) and NONVERT (International Application 1091297).

Permitted use

Certain usages of the Trademarks are fine and no specific permission from us is needed.

Community advocacy. onvert is built for its community. We share access to the Trademarks with the entire community for the purposes of discussion, development and advocacy. We will allow the use of the trademarks in this context, provided:

  • the Trademark is used in a manner consistent with the Usage Guidelines below
  • there is no commercial intent behind the use
  • what you are referring to is in fact onvert. If someone is confused into thinking that what isn't onvert is in fact onvert, you are probably doing something wrong
  • there is no suggestion (through words or appearance) that your project is approved, sponsored, or affiliated with onvert or its related projects unless it actually has been approved by and is accountable to onvert or Harmony Internet Limited.

Building on onvert or for onvert. If you are producing new software which is intended for use with or on onvert, you may use the Trademark in a way which indicates the intent of your product. For example, if you are developing a system management tool for onvert, acceptable project titles would be "System Management for onvert" or "onvert Based Systems Management". We would strongly discourage, and likely would consider to be problematic, a name such as OnvertMan, onvert Management, ManOnvert, etc. Furthermore, you may not use the Trademarks in a way which implies an endorsement where that doesn't exist, or which attempts to unfairly or confusingly capitalise on the goodwill or brand of the project.

Commentary and parody. The onvert trademarks are designed to cover use of a mark to imply origin or endorsement by the project. When a user downloads something called onvert, they should know it comes from onvert. This helps onvert build a reputation that will not be damaged by confusion around what is, and isn't, onvert. Using the trademarks in your discussion, commentary, criticism or parody, in ways that unequivocally do not imply endorsement, is permissible. Anyone is free to write articles, create websites, blog about, or talk about onvert - as long as it's clear to everyone - including people completely unfamiliar with onvert - that they are simply referring to onvert and in no way speaking for Harmony Internet Limited, or onvert.

We reserve the right to review all usage within the community, and to object to any usage that appears to overstep the bounds of discussion and good-faith non-commercial development. In any event, once a project has left the open source project phase or otherwise become a commercial project, this policy does not authorise any use of the Trademarks in connection to that project.

Restricted use that requires a trademark license

Permission from us is necessary to use any of the Trademarks under any circumstances other than those specifically permitted above. These include:

  • Any commercial use.
  • Use on or in relation to a software product that includes or is built on top of a product supplied by us, if there is any commercial intent associated with that product.
  • Use in a domain name or URL.
  • Use for merchandising purposes, e.g. on t-shirts and the like.
  • Use of a name which includes the letters NONVERT or ONVERT in relation to advertising, or advertising services provided via the Internet.
  • Services relating to any of the above.

If you wish to have permission for any of the uses above or for any other use which is not specifically referred to in this policy, please contact us and we'll let you know as soon as possible if your proposed use is permissible. Note that due to the volume of mail we receive, it may take up to a week to process your request. Permission may only be granted subject to certain conditions and these may include the requirement that you enter into an agreement with us to maintain the quality of the product and/or service which you intend to supply at a prescribed level.

While there may be exceptions, it is very unlikely that we will approve Trademark use in the following cases:

  • Use of a Trademark in a company name.
  • Use of a Trademark in a domain name which has a commercial intent. The commercial intent can range from promotion of a company or product, to collecting revenue generated by advertising.
  • The calling of any software or product by the names ONVERT or NONVERT (or another related Trademark).
  • Use in combination with any other marks or logos. This include use of a Trademark in a manner that creates a "combined mark," or use that integrates other wording with the Trademark in a way that the public may think of the use as a new mark (for example Club Onvert or OnvertBooks, or in a way that by use of special fonts or presentation with nearby words or images conveys an impression that the two are tied in some way).
  • Use in combination with any product or service which is presented as being Certified or Official or formally associated with us or our products or services.
  • Use in a way which implies an endorsement where that doesn't exist, or which attempts to unfairly or confusingly capitalise on the goodwill or brand of onvert.
  • Use of a Trademark in a manner that disparages onvert, Harmony Internet Limited or its products and is not clearly third-party parody.
  • On or in relation to a software product which constitutes a substantially modified version of a product supplied by onvert, that is to say with material changes to the code, or services relating to such a product.
  • In a title or metatag of a web page whose sole intention or result is to influence search engine rankings or result listings, rather than for discussion, development or advocacy of the Trademarks.

Logo usage guidelines

Our logos are presented in multiple colours and it is important that their visual integrity be maintained. It is therefore preferable that the logos only be used in their standard form but if you should feel the need to alter them in any way you should keep the following guidelines in mind. It should also be borne in mind that the more you wish to vary our logos from their standard form the smaller is the chance that we will be able to approve your proposed use.

  • If presented in multiple colours, the logo should only use the "official" logo colours.
  • You may use transparency and gradient/depth tools but should retain the "official" colours.
  • A monochrome version may be acceptable in certain situations, if the use requires it (e.g. desktop backgrounds).
  • Any scaling must retain the original proportions of the logo.


If you have any questions regarding this Trademark Policy or information that you have submitted to us you can contact us.