Augmented Reality platform, Onvert.com, is shortlisted for the Special Award for Technological Innovation at the New Media Age Awards 2012.
Harmony Internet, a UK creative company, created the world's most accessible Augmented Reality platform and launched it in February 2012, before taking it to Internet World 2012 in April where it received a very high level of attention.
"We entered the NMA Awards anticipating we could be too small a company to be recognised. Last year's winners included Yahoo, Channel 4 and Nike," explained Director, Jason Higgins.
"To be shortlisted against Barclays, Orange and Intel in our category demonstrates fantastic recognition of this new technology and the hard work we have put into the research."
The New Media Age Awards are in their 16th year and recognise and celebrate the very best digital work around.
The Special Award for Technological Innovation recognises projects that are technologically innovative, but which have not necessarily been established long enough to show evidence of their commercial effectiveness.
Onvert is a combination of a custom web portal and a freely distributed app for smartphones and tablets. It allows designers to overlay virtual content (with or without sound) on any trigger image of choice.
The service is open, accessible and free to use, so it can be used for any purpose one can think of, whether it be educational, business, art or even advertising.
Videos, information on how to use the service, and links to download the app are available at onvert.com
The winners of the NMA Awards 2012 will be recognised at the Grosvenor House Hotel in London on June 28th.