Turn "Maybe Later" Into "Yes"
Keep leads warm with a 12-month automated email & SMS sequence. 20-30% of nurtured leads eventually convert—without any manual follow-up.
Most Leads Aren't Ready Now. But You Give Up After One "No."
100 Leads Come In: 10 buy immediately. 35 say 'maybe later'. You stop following up.
6 months later, they buy from your competitor.
You lost $4,000-5,000. They WANTED to buy from you, you just weren't top of mind.
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Only 5-15% of leads are ready to buy immediately
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30-40% will buy within 12 months
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Most businesses stop following up after 1-2 attempts
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You lose 10-12 deals per 100 leads by giving up
The Reality Check
Stop losing leads that "aren't ready yet"
12-Month Lead Nurture in 5 Steps
Stay top of mind without lifting a finger.
Lead Enters System
System tags them as Hot, Warm, or Cold based on qualification questions.
Sequence Begins
Automated mix of email & SMS. Educational content (not salesy) to provide value and stay top of mind.
Engagement Tracking
System tracks opens, clicks, replies. If they engage, nurture speeds up. If they ghost, it slows down.
Reactivation Triggers
If lead engages (e.g., clicks email 3 times), team is notified. 'Mike just clicked your email, call him now!'
Conversion
Lead replies 'ready to move forward'. Deal closed 6 months after contact.
What You Get
The fortune is in the follow-up.
12-Month Automated Nurture
Set it once, works for a year. Mix of email, SMS, and value content.
20-30% Eventual Conversion
Compared to 5% without nurture. 4-6x more deals from same lead volume.
Smart Engagement Tracking
Knows when leads are hot. 'Sarah opened your last 3 emails' notifications.
Value-First Approach
Educational content builds trust. Establish expertise so you're top of mind.
Multi-Channel Sequences
Email for education, SMS for quick touches. Higher engagement mix.
Re-Engagement Campaigns
Automated 'Hey, it's been a while' messages to bring dead leads back to life.
Frequently Asked Questions
Won't people unsubscribe?
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Unsubscribe rates are low (2-5% over 12 mos) because content is valuable, not spammy.
How often do you contact leads?
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Varies. Warm ~2x/month. Cold ~1.5x/month. Not overwhelming.
What if they're ready sooner?
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System detects engagement (clicks/replies) and notifies you to interact.
Can I customize the content?
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Yes. Use our industry templates or write your own.
What if someone asks to stop?
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One-click unsubscribe respected instantly.
Stop Losing Leads That "Aren't Ready Yet"
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