Automation ROI Calculator
You already pay for leads. See what happens to revenue when every one of them gets an instant, consistent follow-up.
Relative lift in close rate from instant follow-up, nurture sequences, and fewer dropped leads.
Additional revenue with automation
$1,280 / month
1.6 extra customers per month (8.0 today → 9.6)
Net gain vs. Onvert ($297/mo)
$983 / month
4.3x return on the subscription · pays for itself in ~7 days.
How the math works
The calculator applies a relative lift to your current lead-to-customer rate. If you close 20% of leads today and pick the Typical preset (+20%), the projected rate is 24% — the extra customers multiplied by your average customer value is the added monthly revenue.
The presets are deliberately conservative. They reflect the well-documented effect of response speed on conversion — leads contacted within minutes convert several times better than leads contacted hours later — plus the compounding effect of nurture sequences and zero dropped leads.
Curious what specifically drives the lift? Start with what missed calls cost you or see all 8 automation systems included in the flat $297/month.
Frequently asked questions
What ROI can I expect from business automation?
It scales with your lead volume and customer value. The biggest driver is response speed: leads contacted within five minutes convert dramatically better than leads contacted an hour later. For most small businesses, a 10-35% relative lift in lead-to-customer rate is realistic once follow-up is instant and nothing falls through the cracks.
Why does faster follow-up increase conversions?
Buyers shop around. The business that responds first usually wins the job, and the odds of reaching a lead drop sharply within the first hour. Automation replies in seconds, every time, including nights and weekends.
What counts as 'automation' in this calculator?
Instant lead response (missed call text back, web chat), automated nurture sequences, appointment booking with reminders, and a CRM that keeps every lead tracked and followed up. Onvert bundles all of these for one flat monthly price.
Is the calculator's estimate guaranteed?
No — it is a projection based on your inputs and a conversion-lift assumption you control. Use the conservative preset for a floor estimate. Your real results depend on lead volume, industry, and how quickly leads are handled today.
Ready to Stop Losing Leads?
Get a free audit of your current setup. We'll show you exactly where you're leaking revenue—and how to fix it.